The Fascinating Legacy of Sears Catalog ‘Kit Homes’

A Revolution in Homeownership In the early 20th century, Sears, Roebuck and Company transformed the way Americans built and bought homes. Through its Sears Modern Homes catalog, the retail giant offered high-quality, mail-order house kits that allowed everyday people to construct their own homes—sometimes with the help of family and friends, much like traditional barn-raisings.

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